Our Guide to Diamonds

At True Ideals, we offer only the highest quality diamonds that are colorless, of exceptionally high clarity, and super ideal cut.

The 4Cs

The 4Cs of Diamond Quality describe the international standards for grading any diamond, anywhere in the world. A True Ideals diamond ranks at the very top of the scale in each of these categories.

The 4Cs of Diamond Quality

  • Cut

    Cut describes the angles and proportions of a diamond.

    About Cut 

  • Color

    Color refers to the tint that is naturally found a diamond.

    About Color 

  • Clarity

    Clarity a measure of inclusions in the stone.

    About Clarity 

  • Carat

    The carat weight measures the mass of a diamond.

    About Carat 

Sustainability and the Environment

True Ideals prides itself on offering the highest quality jewelry crafted with sustainability in mind. We believe that beauty should not come at the expense of the environment.

Our Carbon Offset Program