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The 4Cs refer to cut, color, clarity, and carat weight. The 4Cs of Diamond Quality describe the international standards for grading any diamond, anywhere in the world. A True Ideals diamond ranks at the very top of the scale in each of these categories.

Cut.

True Ideals offers only the highest quality diamonds at the very top of the 4Cs grading scale. We take pride in offering "D" colorless diamonds, with clarities ranging from internally flawless to VVS1 and VVS2. Every diamond is always super ideal cut.

Conflict-free diamonds are earth mined diamonds that are sourced through the Kimberly Process. These diamonds are certified to ensure they have not been used to finance armed conflict in foreign countries.

Yes. Every diamond we offer is responsibly sourced and guaranteed to be conflict-free.

A mined diamond is formed naturally, deep in the earth over many years. A lab-grown diamond is produced using high pressure and heat that simulates the natural conditions of the earth but eliminates the ecological impact of mining. Both types of diamonds are composed of the same material – pure crystallized carbon – and share identical chemical and physical properties.

We have partnered with the United Nations Carbon Offset Program to ensure all our operations are carbon neutral. Our sustainability program helps fund solar development around the globe. By choosing True Ideals, you can be confident that your are helping to support a greener and more responsible future.